The Talk Show: βApple at 50β
Who better to join the show to commemorate Apple’s 50th anniversary than John Siracusa?
Sponsored by:
Who better to join the show to commemorate Apple’s 50th anniversary than John Siracusa?
Sponsored by:
Kalley Huang, writing for The New York Times (gift link):
As that happened, Apple laid off staff “again and again and again,” Mr. Espinosa said. His manager told him that he had been spared because he had worked for the company for so long that his severance package would be too expensive.
“I was wondering what I was going to do because I had no college degree and I had only worked at one company,” Mr. Espinosa said. Then he figured: “I was here when we turned the lights on. I might as well stick around until we turn the lights off.”
Lovely read.
The New York Times (gift link):
Critics warn it still has many issues — its portico is too big, its stairs lead nowhere, its columns will block views from inside the ballroom.
And that’s just the portico.
This is a really good piece, with animated-as-you-scroll illustrations pointing out specific problems with the design.
Such details affect how people passing by experience these iconic places, and how each structure fits into a capital city that has been planned around civic symbols and sightlines since the 1790s. The deliberation is also an expression of democracy, said Carol Quillen, the president and chief executive of the National Trust for Historic Preservation, which has sued the administration over the ballroom.
“Even if we are slow and we make mistakes and we fight, that process has meaning to us,” Ms. Quillen said. No project belonging to the public should be the vision of just one man, she said.
That is, however, how the ballroom has often been described.
“President Trump is the best builder and developer in the entire world, and the American people can rest well knowing that this project is in his hands,” Davis Ingle, a White House spokesman, said in a statement. Past administrations and presidents have wanted a ballroom for more than 150 years, he said, and Mr. Trump will accomplish it.
The way that these lickspittles talk about Trump exactly the way North Koreans speak of Little Kim, or that anyone in any other cult speaks of the cult leader, is just revolting. Even the Chinese don’t speak of Xi “The Pooh” Jinping like this. No one in China pretends Xi is a genius architect.
David Pogue, on his new blog at Substack:
When the iPhone was about to go on sale in 2007, a thousand people lined up around the block at New York City’s Apple Store.
I’d written a parody of “My Way,” with the crazy idea of filming a music video with the participation of people standing in that line. It was a total blast; everyone in line was game. I edited the results together and uploaded it — and for six hours, ladies and gentlemen, it was the most watched video on YouTube. (It’s still there.)
Anyway. That night, I got a call from Jobs’s assistant. “I have Steve on the line,” she said. “Can you take the call?”
I was out to dinner with my family, but I said yes.
“David?” Jobs said when he came on the line. “I saw that song video you posted today.”
Oh GREAT, I thought. I steeled myself for another epic reaming by the CEO of Apple.
“I just wanted to say, it was the funniest fucking thing I’ve ever seen,” he said.
Pogue was my guest on The Talk Show a few weeks ago to talk about his new book, Apple: The First 50 Years, and the show was a lot of fun. But the book is so good, so comprehensive, so fun that it feels essential to link to it whilst we celebrate Apple’s 50th year. I’m a print guy, generally, but the print edition of this book is especially good — it’s a gorgeous book printed in full color throughout (not just, say, 16 color pages in the middle). Apple’s history is both literally and figuratively colorful, and the photos and screenshots Pogue includes are terrific.
The book is nothing short of an instant classic — simultaneously a very enjoyable read, and a meticulously-researched reference for the decades to come. Pogue both covers well-known ground and reports umpteen nuggets, anecdotes, and details that have never been told before. For example, we all know that Steve Jobs was resistant to opening the iPhone to third-party apps. But Pogue interviewed Scott Forstall and got this story, about just how far Steve Jobs thought Apple could go to expand the iPhone’s software library while not opening it to third-party developers:
“I want you to make a list of every app any customer would ever want to use,” he told Forstall. “And then the two of us will prioritize that list. And then I’m going to write you a blank check, and you are going to build the largest development team in the history of the world, to build as many apps as you can as quickly as possible.”
Forstall, dubious, began composing a list. But on the side, he instructed his engineers to build the security foundations of an app store into the iPhone’s software-“against Steve’s knowledge and wishes,” Forstall says. [...]
Two weeks after the iPhone’s release, someone figured out how to “jailbreak” the iPhone: to hack it so that they could install custom apps.
Jobs burst into Forstall’s office. “You have to shut this down!”
But Forstall didn’t see the harm of developers spending their efforts making the iPhone better. “If they add something malicious, we’ll ship an update tomorrow to protect against that. But if all they’re doing is adding apps that are useful, there’s no reason to break that.”
Jobs, troubled, reluctantly agreed.
Week by week, more cool apps arrived, available only to jailbroken phones. One day in October, Jobs read an article about some of the coolest ones.
“You know what?” he said. “We should build an app store.”
Forstall, delighted, revealed his secret plan. He had followed in the footsteps of Burrell Smith (the Mac’s memory-expansion circuit) and Bob Belleville (the Sony floppy-drive deal): He’d disobeyed Jobs and wound up saving the project.
The book is just under 600 pages, including a comprehensive index, and it isn’t padded. It is a veritable encyclopedia of Apple history. Just a remarkable, essential, and unique work. If you haven’t ordered a copy, you should, and if you do, here are some make-me-rich affiliate links:
Jason Snell, writing at Macworld, regarding joining the staff at MacUser back in 1993:
But as amazing and revelatory as the Mac was for me as a writer and editor of print and online publications, I rapidly discovered that the Apple of the period was a mess. My first day as a full-time employee, a copy editor popped his head over the cubicle wall and asked me if I had heard anything about layoffs. Welcome to the media, kid.
Back in March 1991, Saturday Night Live ran what I consider the best Apple parody ad ever made: “McIntosh Jr.” Siracusa and I talked about it on The Talk Show this week, celebrating Apple’s 50th anniversary, so I looked it up for the show notes. Alas, this appallingly low-resolution copy hosted on Reddit is seemingly the only free-to-watch copy of it available. (If you can find — or make — a better version, let me know.) If you have a Peacock account, you can watch it in much higher quality in their SNL archive: Season 16, Episode 16, starting at 7:30, just after host Jeremy Irons’s monologue. (It rolls right into a good “Deep Thoughts by Jack Handey”.)
We just recorded tomorrow’s episode of Dithering, and Ben asked me my favorite Apple commercial of all time. I was tempted to say this one, despite the fact that it isn’t real. The best parodies are the ones that hew the closest to the truth of their subject, that exaggerate the least. And the message of “McIntosh Jr.” is, at its heart, the actual purpose of the Macintosh, and of Apple writ large. Computers that enable you to do your best work. Bicycles for the mind. And, yes, the power to crush the other kids. That’s what drew me and Siracusa to Apple computers, and keeps us drawn to them today.
Update: Here’s a high-quality free-to-watch version on Rumble. Nice!
StepSecurity:
If you have installed axios@1.14.1 or axios@0.30.4, assume your system is compromised.
There are zero lines of malicious code inside
axiositself, and that’s exactly what makes this attack so dangerous. Both poisoned releases inject a fake dependency,plain-crypto-js@4.2.1, a package never imported anywhere in theaxiossource, whose sole purpose is to run apostinstallscript that deploys a cross-platform remote access trojan. The dropper contacts a live command-and-control server, delivers separate second-stage payloads for macOS, Windows, and Linux, then erases itself and replaces its ownpackage.jsonwith a clean decoy. A developer who inspects theirnode_modulesfolder after the fact will find no indication anything went wrong.This was not opportunistic. It was precision. The malicious dependency was staged 18 hours in advance. Three payloads were pre-built for three operating systems. Both release branches were poisoned within 39 minutes of each other. Every artifact was designed to self-destruct. Within two seconds of
npm install, the malware was already calling home to the attacker’s server before npm had even finished resolving dependencies. This is among the most operationally sophisticated supply chain attacks ever documented against a top-10 npm package.
Could be my bigotry against JavaScript speaking, but I find it unsurprising that this happened to the same framework that this and this happened to.
Katie Deighton, reporting for The Wall Street Journal (main link is a gift link; also on News+):
OpenAI bought TBPN to encourage constructive conversation around the changes AI creates by helping the show grow, according to a memo sent by Fidji Simo, the OpenAI’s CEO of applications. TBPN will report to Chris Lehane, OpenAI’s chief global affairs officer, and will help with company communications and marketing outside of the show.
“They’ve helped many brands market online and because they have a strong pulse on where the industry is going, their comms and marketing ideas have really impressed me,” Simo wrote in the memo.
But TBPN will remain editorially independent, retaining control over its programming, editorial decisions, guest selection and production schedule, OpenAI said.
Yes, I’m sure they’ll remain totally independent. You know, like The Washington Post under Jeff Bezos, and CBS News under David Ellison. Many news and commentary publications have remained steadfastly independent while reporting to the head of PR for a company they ostensibly cover.
Great roundup of links from Stephen Hackett:
The crew is made up of Reid Wiseman, Victor Glover, Christina Koch, and CSA (Canadian Space Agency) astronaut Jeremy Hansen. They are now on their way to the moon, set to return in 10 days. Their rocket may be the product of a hugely-flawed program, but right now, that doesn’t matter. They are getting us closer to returning to the lunar surface than we’ve been in 50 years. That’s worth celebrating.
John Buck at The Verge (gift link), excerpted from his great book, Inventing the Future:
Steve Perlman: Almost everyone at Apple, and definitely everywhere else, assumed that multimedia would always require specialized hardware — and be expensive. A few of us thought otherwise.
One of the few was Gavin Miller, a research scientist in Apple’s Graphics Group, who worked with Hoffert to crack the problem of software compression and decompression, otherwise known as codec.
Gavin Miller, research scientist: We went for a lunchtime walk, and by the end of it, we had generalized the model to include constant color blocks and 2-bit per-pixel interpolating blocks. This allowed us to trade off quantization artifacts in large flat areas for more detail in textured areas. The result was an increase in quality and performance that helped to make the codec practical for really small video sizes.
Just a typical lunchtime walk-and-talk.
Fun anecdote from 1990:
He asked Peppel to create a product plan that he could announce at Apple’s Worldwide Developers Conference on May 7th. That day, Casey took to the stage and announced QuickTime to a stunned audience, saying, “Apple intends to develop real-time software compression/decompression technology that will run on today’s modular Macintosh systems. A system-wide time coding to allow synchronization of sound, animation, and other time-critical processes.”
Casey explained that Apple’s new multimedia architecture would be delivered by the end of the year. He did not say that QuickTime had no budget, staff, or offices.
Worthington: We were dumbfounded.
Konstantin Othmer, QuickDraw engineer: I was standing next to Bruce Leak, and asked him, “What the heck was that?” He said he had no idea.
QuickTime actually shipped by WWDC 1991, teaching Apple the important lesson that anything they announce at WWDC, no matter how premature, will ship as promised.
John Voorhees, at MacStories:
It’s a new month and you know what that means: time for a roundup of everything coming to Apple TV and Apple Arcade for April 2026.
What’s still not coming: Jessica Chastain’s political thriller The Savant, originally set for September, but rescheduled for “at a later date” out of cowardice.
Apple’s “at a later date” is looking more and more like Trump’s “in two weeks”.
Jason Snell:
Last December I complained that Apple was withholding iOS 18 security updates from iPhones capable of running iOS 26, leaving users who didn’t want to upgrade to Apple’s latest OS version yet in some security peril.
Well, I have good news and bad news. The good news: As of Wednesday April 1, Apple is pushing out iOS 18.7.7 to all devices running iOS 18. This update, released last month for devices that were not capable of running iOS 26, is now available even for compatible devices. If you’ve got auto-update turned on but have not gone through the steps to do a full upgrade to iOS 26, this update can be automatically pushed and applied. This is good news, as those who have opted not to run iOS 26 will get to take advantage of several sets of security releases.
Now the bad news: This is happening because of some really bad security breaches like DarkSword and Coruna.
It feels a bit spiteful that Apple doesn’t support staying a year behind the major version of iOS like they do — thankfully — with MacOS. The vast majority of iPhone and iPad users just do what Apple encourages — they accept the default setting to auto-update when Apple pushes updates to their devices. People who update manually do so by choice, and if that choice is offered, it ought to be supported.
That said, after buying an iPhone 17 Pro, I left my year-and-a-half-old iPhone 16 Pro on iOS 18, so I updated that phone to 18.7.7 the other day when this became available. I’ve kept that phone on the old OS mostly for comparing what’s changed in iOS 26. I took this opportunity to switch back to that phone, full-time, for two days. It was, to be honest, no big deal. For all the consternation over “Liquid Glass” overall, on iPhone, nothing really sticks out to me switching from iOS 26 back to iOS 18, or vice-versa. iOS 26 just feels visually tweaked, not radically changed.
I like iOS 26 just fine, but I also still like iOS 18, and the differences just don’t seem that significant. For me at least, it’s nothing like switching between MacOS 15 Sequoia and 26 Tahoe. iOS 26 makes some highly opinionated choices, but it feels like it was thoughtfully designed by people who know and love the core longstanding idioms of iOS. MacOS 26 Tahoe feels like it was carelessly designed by people who’ve never used a Mac and wish it would just go away.
See also: Michael Tsai’s roundup.
Ashley Belanger, reporting for Ars Technica:
Using developer tools, the lawsuit found that opening prompts are always shared, as are any follow-up questions the search engine asks that a user clicks on. Privacy concerns are seemingly worse for non-subscribed users, the complaint alleged. Their initial prompts are shared with “a URL through which the entire conversation may be accessed by third parties like Meta and Google.”
Disturbingly, the lawsuit alleged, chats are also shared with personally identifiable information (PII), even when users who want to stay anonymous opt to use Perplexity’s “Incognito Mode.” That mode, the lawsuit charged, is a “sham.”
Everything about Perplexity looks like a scam.
One more follow-up point after I spent two days using an iPhone 16 Pro running iOS 18.7.7 as my main phone. At some point late in the iOS 26 beta cycle last summer, it became obvious that Apple had sped up a bunch of system-level animations. Prime example: the animation when you swipe up from the bottom of the screen to go back to the Home Screen. People noticed. But it hasn’t gotten a lot of attention since.
But man, if you want to notice, do what I did and spend two days back on iOS 18. So many little things feel slower. I don’t know if anything actually is slower, but because the animations are slower, it looks slower, and that means it feels slower. You may not notice if you only use iPhones, but people contemplating a switch from Android definitely notice. Apple should speed up some of these animations again this year. (And/or offer a system-wide setting to make them faster. I do not want to eliminate these animations. I just want them to go very very fast.)
Sponsorships have been selling briskly, of late. Knock on wood. As of yesterday, the next opening on the schedule wasn’t until the very end of July. However, due to some schedule rejiggering, next week is now open. After that, the next opening remains the week starting July 27.
If you’ve got a product or service you think would be of interest to DF’s audience of people obsessed with high quality and good design, get in touch — especially if you can act quick for next week’s opening. I’m also booking sponsorships for Q3 and Q4 2026, and over half of those weeks are already sold.
My thanks to Material Security for sponsoring this week at DF. Most security teams don’t have a talent problem, they have a noise problem. Manual phishing remediation, chasing risky OAuth permissions, and auditing file shares shouldn’t be a full-time job.
Material Security unifies your cloud workspace, bringing detection and response for email, files, and accounts into one place. It’s security that actually works: augmenting the native gaps in Google and Microsoft without the usual enterprise bloat. Stop fighting fragmented consoles and start focusing on strategy. It’s time to simplify your SecOps.
Donald Trump, sitting president of the United States, on his blog:
Tuesday will be Power Plant Day, and Bridge Day, all wrapped up in one, in Iran. There will be nothing like it!!! Open the Fuckin’ Strait, you crazy bastards, or you’ll be living in Hell - JUST WATCH! Praise be to Allah. President DONALD J. TRUMP
The Iranian embassy in Japan, quoting Trump:
This low level of civility and intelligence shown by a leader of a country is regrettable; the shameful fervor with which intentions to commit war crimes are repeated is staggering; and the fact that the Divine is invoked regardless of ill intentions clearly exposes deep fanaticism. Apologies for sharing this language.
It’s getting harder to tell which side is the authoritarian theocratic regime run by demented hateful nut jobs. (You Crazy Bastards would be an excellent title for a book on the Trump 2.0 administration.)
Juli Clover, at MacRumors:
Apple has shared nine Little Finder Guy videos this week, and on TikTok, the thumbnails for the videos come together to make a Little Finder Guy mosaic on the Apple TikTok page.
I hope this doesn’t jinx the negotiations, but I’m working on getting Little Finder Guy as my guest for The Talk Show Live From WWDC this June.