Sarah Perez, writing for TechCrunch:

If you’ve been on TikTok this year, you’ve more than likely encountered ads for Freecash. The app has been marketed as a way to make money just by scrolling TikTok — and jumped to the top of the app stores in recent months, peaking at the No. 2 position in the U.S. App Store.

In truth, Freecash pays users to play mobile games — all the while collecting a heaping amount of sensitive data, according to cybersecurity company Malwarebytes. [...]

On Monday, after being contacted by TechCrunch for comment, Apple pulled Freecash from its App Store. As of Monday afternoon, the app was still listed in the Google Play store. (It has since been removed).

As I have repeatedly written, it boggles my mind why Apple doesn’t have an App Store “bunco squad” that targets scam and fraud apps that are popular and/or high-grossing. It’s folly to think that the App Store could ever be completely free of scam apps. But it’s absurd that this app Freecash rose to #2 in the App Store, with millions of downloads, and Apple only took a look at and removed it after TechCrunch asked about the app.

Pieter Arntz, writing at Malwarebytes:

The landing pages featured TikTok and Freecash logos and invited users to “get paid to scroll” and “cash out instantly,” implying a simple exchange of time for money. Those claims were misleading enough that TikTok said the ads violated its rules on financial misrepresentation and removed some of them.

Once you install the app, the promised TikTok paycheck vanishes. Instead, Freecash routes you to a rotating roster of mobile games — titles like Monopoly Go and Disney Solitaire — and offers cash rewards for completing time‑limited in‑game challenges. Payouts range from a single cent for a few minutes of daily play up to triple‑digit amounts if you reach high levels within a fixed period.

The whole setup is designed not to reward scrolling, as it claims, but to funnel you into games where you are likely to spend money or watch paid advertisements.

Dystopian. And it’s gross that the follow-the-money chain here ultimately leads to pay-to-win games from established brands like Hasbro (Monopoly Go) and, of all companies, Disney (Disney Solitaire). Look at these games’ App Store listings, and you’ll see: (a) their in-app purchases are clearly meant to capitalize on addicts, and (b) their privacy report cards are appalling. And Apple is taking 30 percent of all this. Honest to god, how would it be any worse if Apple started selling cigarettes in its retail stores? Because there’d be butts to clean up outside the glass doors?

Terry Godier:

For example, if you have a 4.1 star rating in the App Store, any 4 star review is going to decrease that average. In other words, leaving a 4 star review is essentially leaving a negative review. [...]

You will see a lot of 4 star reviews that say things like, “This is my favorite app!” or “Gamechanger!” The apps that tend to have these types of reviews are often over a 4.0 in the store and are being actively harmed average-wise by having them, even though the intent was clearly not to do so.

Problem #1 is that star-rating systems absolutely suck for aggregation. If you’re going to collect and average ratings from users, the system that works best is binary: thumbs-up or thumbs-down. Netflix switched from stars to thumbs in 2017, and YouTube switched all the way back in 2009. The App Store should switch to thumbs.

The logical endpoint of apps optimizing for a 5 star review invalidates the system as meaningful on the store. The system becomes a better representation of the sophistication at review prompt execution than it does an accurate reflection of app product quality. The incentive isn’t to create an actual 5 star app, but rather to create a robust system that transmits only 5 star reviews.

Problem #2 is that even if the App Store switched from stars to thumbs, the system would still be gamified by developers, rewarding, as Godier aptly puts it, not the best apps but instead the apps that are best at “review prompt execution”. Apple should remove the APIs that allow apps to prompt for reviews, and forbid the practice of prompting for them. Nothing good, and much bad, comes from these prompts. Imagine being in a restaurant, and in the middle of your entree, the server comes to your table and hands you an iPad and asks you to rate the joint on Yelp. That’s what using most apps is like. And the apps that do the right thing — like Godier’s Current — and never solicit a review like a needy hustler are penalized.

Every time I see one of these prompts it’s like getting hit up by a panhandler — and some of the prompts come from Apple’s own apps. It’s all so greasy. One of the advantages of a walled garden ought to be keeping panhandlers and solicitors out.