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Received β€” 13 March 2026 ⏭ Everything Is Amazing
  • βœ‡Everything Is Amazing
  • The Science Of Oh Hello There
    Click above to listen to this audio essay, read by the author.Subscribe nowTRANSCRIPT:Oh hello. You’ve caught me at the beach - this is my local beach here in Scotland - and as you can maybe hear, the wind’s a bit fierce and the sea’s a bit rough and it was hailing half an hour ago, and only an idiot would be outdoors right now, which is maybe why - I’m at the beach. Hello.But look, to be fair to Scotland, I was at the beach the other day, and it was much nicer - the fir
     

The Science Of Oh Hello There

13 March 2026 at 19:11

Click above to listen to this audio essay, read by the author.

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TRANSCRIPT:

Oh hello.

You’ve caught me at the beach - this is my local beach here in Scotland - and as you can maybe hear, the wind’s a bit fierce and the sea’s a bit rough and it was hailing half an hour ago, and only an idiot would be outdoors right now, which is maybe why - I’m at the beach. Hello.

But look, to be fair to Scotland, I was at the beach the other day, and it was much nicer - the first scorcher of the year, where the temperature soared to the dizzying heights of…11 or 12 degrees Celsius? Proper tropical.

And this beach, which is currently being lashed with rain and spray and windblown sand, was packed with people.

You know, the kind of people determined to have a good time, in that way I’ve experienced in northern England - like when your parents get this mad glitter in their eyes and suddenly say “Oooh, it’s a lovely day, let’s spend it at the beach!” and you pile into the car and drive for 3 hours, with the rain pulsing up the windscreen and your dad yelling “It’s fine, it’ll pass, it’s just a squall,” and then at some point someone unveils some unpleasantly clammy sandwiches and because you’re so determined to survive all this you eat them, then try to blot the taste out with a single stick of KitKat…

And then after hours of this misery, you get there, and the wind is absolutely baltic and so fierce you can barely get the car door open, and feeling exactly, exactly like Ernest Shackleton (because you’ve read those sorts of books because those are the sorts of parents you have) you fight your way to the cliff edge to peer down at a quagmire of a beach half-obscured by curtains of rain, and then you fight your way back to the car because it seems the wind is now going in the other direction, and you clamber back in, and the windows instantly fog up - and your dad says, “Aren’t we glad we did this?” in a tone where it’s obviously not a question, and if you dare to treat it like a question you’ll be in real trouble.

But look. There’s no need to go over all that again. Leave it, Mike.

My point is: at any sign of sunshine, the Scots go to the beach. I’ve been here for 5 years, I’ve seen it happen every time, and it’s magnificent.

Good on them. Fine attitude. If I had kids I’d drive for hours just to get them to enjoy the same experience.

But look, this is a science newsletter, not a therapy session. And what fascinates me on days like the sunny day earlier this week is the people saying hello to each other.

You know - that thing that went away for about a year, starting in 2020, where you’re in close proximity to another human being and you’re feeling comfortable and curious enough to break the ice with them. That thing that’s somehow a little harder to do, in the wake of a global pandemic or seemingly endless cycles of intensely polarising politics. All that stuff.

I used to be a travel writer, so here’s a great trick you can use when you’re travelling.

What you do is: you carry a paper map.

If you’re under the age of 30: yes, maps used to exist on paper too, and you can still buy them, and no, the following trick is much harder to do on your phone and probably won’t work and also, paper maps are beautiful things, and they will do wonderful things to your brain if you use them - it’s something about the lack of the kind of border your screens have, something about filling your peripheral vision and really being able to feel the relationship between all the landmarks you’re looking at. Seriously. Paper maps, try it.

So - if you want to meet a few strangers, you pick a place with a lot of foot traffic, and you stand there with your map out and the most confused and ideally gormless expression on your face that you can muster, turning this way and map, obviously trying to fit what’s on the map with what you’re seeing…and failing completely.

It doesn’t matter where you are in the world. Honestly. It works everywhere. A universal cry for help. And it won’t be long before someone will stop and offer to show you where you are.

You can even accelerate this process by visibly holding your map upside-down.

If all this doesn’t lead to you becoming a magnet for every pickpocket in a 5-mile radius, you’ll have the chance to meet some new people, and maybe to strike up a conversation with them.

You may be feeling intensely awkward at this point. If you’re English, you may be bordering on mania. Talking to strangers can be an intensely vulnerable-feeling thing. Oh god, these people don’t know what an idiot I am, how do I break it to them? And so on.

But here’s some science to help you with that. It’s courtesy of behavioural scientist Nicholas Epley, who is a professor at the University of Chicago Booth School of Business. He’s spent a lot of time looking into this and picking through countless studies, and via his article in Scientific American, I learned that all the studies he looked at point towards one game-changing revelation:

You have to overcome your natural tendency to underestimate how positively strangers will respond to your attempts to spark up a conversation with them.

Obviously this isn’t always true - sometimes people just want to be left alone. You can look for Nature’s warning signs: their headphones, or an avoidance of eye contact, or a blood-spattered broadsword, that sort of thing. But generally, they’ll be more willing to say hello than you expect. That’s the trend, it seems. It’s a misplaced psychological barrier that afflicts us all.

One study was of people commuting on public transport. They were randomly assigned either solitude or a conversation. But here’s the weird thing: the commuters who were randomly assigned conversations all reported a more positive-feeling commute than the ones left to themselves. This included the grumpier ones, who would much prefer to be left alone in peace because chatty randos on your daily commute are just the worst. Those people also recorded feeling better about their journey.

They thought what they needed was a quiet moment to catch up on their doomscrolling and make a list of all the things they’re feeling behind with, but what they actually needed was to collide with the endlessly fascinating, endlessly challenging universe of another person’s mind.

I see the wisdom in this, and I’m an introvert. I’m who is talking about when she says some people’s social battery is running down when they’re in a crowd, and when it runs out, so do they, as fast as possible. I am that person. But I was also a travel writer, and that’s all about learning how other people live and think. It was quite the learning curve. I’m still fighting my way up it.

But talking to strangers is nowhere near as dreadful as we think - partly because we’re nowhere near as dreadful to them as we think we are.

One final thing that Professor Epley noted. In a study where participants were asked to reconnect with an old friend, either by voice-calling them, or by sending them an email. Which is easier? The email, obviously - far less awkward, they don’t get to answer right away so you can just say your piece and feel good about yourself and deal with the fallout later when they reply in a way that suggests they don’t feel quite as approving of your heroic efforts as you do, and so on. Manageable, that’s what email is. And the study reflected that. A majority of people initially preferred to use email for the same reason.

But those participants in the study who were actually told to get over their feelings of awkwardness and use a voice-call (god, I hope they were paid to do this study, it sounds horrible), they reported that they enjoyed the experience much more than the aloof e-mailers did AND they didn’t feel any more awkward afterwards. They expected they would, but they actually didn’t.

There is just so much that happens to us, and that happens between us, when we actually talk to each other, using our cake-eating equipment. What we say matters a great deal, of course - and I’m not ever going to claim we should or even can do away with things like email, because - well, I’d be out of a job.

But in so many ways, we are all here to make odd noises at each other and to benefit from the broad emotional bandwidth advantages of doing so, especially with the tricky stuff, including those critical first few words we’ll ever exchange with them.

Okay, that clearly isn’t happening here today. There’s a bloke with his dog, and the dog…looks furious with him. Good god. I mean, dogs always want to go for a walk, right? Well, not this one, and that should tell you something about the weather. So I’m going to wrap this up and go home.

I hope you’re doing well - and please, never be afraid of saying hi. You’d be amazed at how many people want you to do that.

Cheers!

Mike.


Images: Mike Sowden; Frames For Your Heart.

Received β€” 22 March 2026 ⏭ Everything Is Amazing
  • βœ‡Everything Is Amazing
  • All Hail The Consumers of Time and Occupiers of Space
    (Hi! This is a bigger-than-usual edition of Everything Is Amazing, and it probably won’t fit in your Inbox, so you’ll have to click through to see the whole thing. Just click on the title and it’ll open the Web version for you.)Well, it’s official - the Ig Nobels are leaving the United States, at least for now.I’ve written before about my love of these satirical science awards - particularly how they invite winners in to share the joke, like lab colleagues good-nat
     

All Hail The Consumers of Time and Occupiers of Space

22 March 2026 at 18:03

(Hi! This is a bigger-than-usual edition of Everything Is Amazing, and it probably won’t fit in your Inbox, so you’ll have to click through to see the whole thing. Just click on the title and it’ll open the Web version for you.)

Ig Nobels Face-to-face | Royal Institution

Well, it’s official - the Ig Nobels are leaving the United States, at least for now.

I’ve written before about my love of these satirical science awards - particularly how they invite winners in to share the joke, like lab colleagues good-naturedly ribbing each other while respecting the important work they’re doing:

In 2000, Sir Andrew Geim was joint-awarded the Ig Nobel for Physics, along with Michael Berry, for their work in levitating a frog using diamagnetism. Ten years later, Geim would joint-win the actual Nobel Prize for Physics for his work with the carbon allotrope Graphene, a material that’s currently making headlines for how it’s unlocking all sorts of new scientific breakthrough.

But the Ig Nobels are also intentionally daft. They make a priority of aiming for a LOL - like how, in the very first ceremony in 1991, then-US-Vice-President Dan Quayle won in the Education category “for demonstrating, better than anyone else, the need for science education.

(I also love their description of him: “consumer of time and occupier of space.”)

That’s the other side of the awards, the utterly merciless roasting - and it’s just as fun.

  • The 1991 Ig Nobel Prize for PEACE: awarded to Edward Teller, father of the hydrogen bomb and first champion of the Star Wars weapons system, for his lifelong efforts to change the meaning of peace as we know it.

  • The 1996 Ig Nobel Prize for MEDICINE: awarded to James Johnston of R.J. Reynolds, Joseph Taddeo of U.S. Tobacco, Andrew Tisch of Lorillard, William Campbell of Philip Morris, Edward A. Horrigan of Liggett Group, Donald S. Johnston of American Tobacco Company, and the late Thomas E. Sandefur, Jr., chairman of Brown and Williamson Tobacco Co. for their unshakable discovery, as testified to the U.S. Congress, that nicotine is not addictive.

  • The 2009 Ig Nobel Prize for MATHEMATICS: awarded to Gideon Gono, governor of Zimbabwe’s Reserve Bank, for giving people a simple, everyday way to cope with a wide range of numbers — from very small to very big — by having his bank print bank notes with denominations ranging from one cent ($.01) to one hundred trillion dollars ($100,000,000,000,000).

  • The 2020 Ig Nobel Prize for MEDICAL EDUCATION: awarded to [BRAZIL, UK, INDIA, MEXICO, BELARUS, USA, TURKEY, RUSSIA, TURKMENISTAN] Jair Bolsonaro of Brazil, Boris Johnson of the United Kingdom, Narendra Modi of India, Andrés Manuel López Obrador of Mexico, Alexander Lukashenko of Belarus, Donald Trump of the USA, Recep Tayyip Erdogan of Turkey, Vladimir Putin of Russia, and Gurbanguly Berdimuhamedow of Turkmenistan, for using the Covid-19 viral pandemic to teach the world that politicians can have a more immediate effect on life and death than scientists and doctors can.

(Wince.)

Now the Ig Nobels will be held in Zurich, beginning with this year’s ceremony on the 3rd September - and although the official (and perfectly believable) reason for this is the increasing difficulty in getting nominees to attend, I wonder if this isn’t going to feature in the awards? If so, I can understand the organisers not wanting to be in the U.S. when that’s announced….

So - for whatever reason, it’s all change after 35 years. And as a fan of the Ig Nobels and of utterly shameless listicles, I can’t resist the call here.

Here’s the first part of a roundup of thirty-five Ig Nobel Awards that tickle me no end.


Picture of a cup of coffee next to an open laptop showing a multi-participant Zoom call on its screen

1. THE 2012 IG NOBEL PRIZE FOR ACOUSTICS

You know when you’re on a Zoom call and the other person isn’t using headphones and hasn’t muted their audio, so you’re met with a slightly delayed version of your own voice every time you speak?

More than a decade ago, Kazutaka Kurihara and Koji Tsukada first discovered what we’ve all now learned from bitter experience - that it’s incredibly annoying when this happens, and can instantly derail your train of thought.

The device they used to demonstrate this is called the SpeechJammer, and it was built with a noble purpose in mind:

“This technology ... could also be useful to ensure speakers in a meeting take turns appropriately, when a particular participant continues to speak, depriving others of the opportunity to make their fair contribution.”

- Kazutaka Kurihara.

This also made me realise we can do this manually!

Is someone in your already tedious work Zoom meeting just droning on and on, and you’re ready to ask them to finish their contribution before somebody dies? Simple! Just slyly unplug your headphones, nudge your speakers up to full volume and SpeechJammer the wretch until they splutter to a halt.

Oh dear, sorry about the technical difficulties, you say with hand-wringing contrition. But I think it’s fixed now. So, where were we?

(NOTE: you probably only get to try this once, or twice if your acting skills are up to the challenge. Choose your moment wisely!)


Alarm clock with large wheels on its side.

2. THE 2005 IG NOBEL PRIZE FOR ECONOMICS

How much do you rely on the snooze button on your alarm clock or phone to get you up in the morning?

I’m not here to judge you either way - although it seems that repeat snoozers suffer no ill effects and may even have slightly sharper minds than instant-arisers.

However, if you’re in the latter category as I am, and you want your alarm clock to absolutely, unambiguously get you out of damn bed the very first time it goes off, maybe you need the clock invented by Gauri Nanda of the Massachusetts Institute of Technology two decades ago.

It’s called Clocky, and it has one job - to infuriate you awake in the shortest time possible. Yes, it has a snooze button, but it also has wheels, and when that alarm rings, off it scarpers across your room in as fast and as random a path as possible…

Alas, there’s only one way to shut it up.

Thus its mission is accomplished, maybe adding hours of productivity to your workday - or even helping you meet the love of your life!


Lady with grey hair holding up a grilled cheese sandwich encased in glass with what seems to be a woman's face burnt into it - the "Holy Toast"

3. THE 2014 IG NOBEL PRIZE FOR NEUROSCIENCE

If you’ve been reading me for a while, you’ll know my soft spot for the human visual bias called pareidolia - which is how you can see Marlene Dietrich, Gillian Anderson or the Virgin Mary in the grilled cheese sandwich that Diana Duyser sold to GoldenPalace.com for $28,000 in 2004.

It’s also how you can see this aggressively drunk octopus:

But in 2014, the international team of Jiangang Liu, Jun Li, Lu Feng, Ling Li, Jie Tian, and Kang Lee, went deeper - asking what is actually happening in the brains of people who can see the face of Jesus in a piece of toast.

As I said in my original write-up:

“There’s a region of your brain called the right fusiform face area that’s strongly associated with processing the patterns of human facial features, letting us spot the faces of our loved ones in a sea of strangers. And when it gets activated, it so easily drowns out other conflicting messages. It’s like a megaphone at a town hall meeting.

Only problem is: like every other process, it’s working with the same “corner-cutting” visual guesswork inputs. And it’s easily tricked into making mistakes, as with Upside-Down Adele.”

More recently, researchers from the University of Queensland in Australia found that pregnant women and new mothers seem to have hightened sensitivity to face pareidolia - perhaps to help with social bonding between mothers and infants, perhaps facilitated by increased levels of the hormone & neurotransmitter oxytocin.

There’s clearly much more work to be done here. But any mechanism in the brain for heightening emotional connections to parts of the world around us - for making us care about it, in a way that motivates us into acquiring a sense of stewardship around it - is well worth learning more about.


Coming up after the paywall:

  • Dodgy car manufacturing…

  • madly excessive co-authorship…

  • an inventive (if highly inadvisible) way of tackling a snakebite…

  • the remarkable minds of taxis drivers…

  • the best way to beat procrastination…

…and other lovable madness.

Read more

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