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Hi there, I’m Kirby Ferguson! I’m best known for the series Everything is a Remix. I’m seeking financial stability and personal fulfillment in the second act of life. These thoughts are a work in progress.

What’s next?

Folks, welcome back, and happy Monday!

First off, I have an on-demand creativity course in the works! It will be far and away the best creativity course in not only this universe but all parallel universes too. I’ve already written thousands of words for it, it’s over a decade in the making, it’s going to be extraordinary.

I have yet to name it and I’d love your input. Please take a second to let me know which name you like – or donate your free ideas. Thanks!

Which path to take?

If you’re wondering if you missed last week’s email, you did not! I never sent that one out. Here’s what happened.

I wrote an email announcing pre-orders for a new product. It was all set to go. 

But something didn’t feel quite right. It felt rushed – and not in a good way.

This year, I’ve mostly embraced rushing. Rushing is good. Not everything has to be perfect. I make mistakes and learn. It’s mostly typos – the ones in email subject lines are especially irritating for me. (Note: even Grammarly doesn’t catch all errors.) 

But those are minor errors. This could have been a more serious mistake. If something is wrong with my pricing or what I promise to deliver, that’s a real problem for the business.

I’m pumping the breaks just a bit on the next launch. The next launch is coming very shortly, but I have to:

1. Choose which product to launch first

2. Price it right and ideally, have a couple pricing tiers (which I’ve never done before)

The two possible products are:

1. The creativity course I mentioned at the start. This would be an on-demand video course, perhaps with a live teaching option.

2. Everything I Know About Making Videos. This is a niche product. It will be aimed at a tiny audience and have a premium price tag. This would perhaps be a cohort-based course with a limited number of seats. It might be a one-time-only offering.

(Both of these were determined to be viable based on your feedback. Thank you all!)

Nora is better at pragmatic thinking than I am. She’s been helping me figure out pricing and structure, and determine which one makes the most sense to do next.

Both of these are likely to come this year, I just don’t know the order yet.

Gonna leave it at that! Super exciting launch is coming soon! Meanwhile, I’m neck-deep with two commission videos that I hope to wrap in the next few weeks.

Have an awesome week everyone!

Love,
Kirby

P.S. Help me name my next thing!

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