This week on the People and Blogs series we have an interview with Anthony Nelzin-Santos, whose blog can be found at z1nz0l1n.com.
Tired of RSS? Read this in your browser or sign up for the newsletter.
People and Blogs is supported by the "One a Month" club members.
If you enjoy P&B, consider becoming one for as little as 1 dollar a month.
Let’s start from the basics: can you introduce yourself?
Bonjour ! I’m a militant wayfarer, budding typographer, pathological reader, slow cyclist, obsessive tinkerer, dangerous cook, amateur bookbinder, homicidal gardener, mediocre sewist, and fanatical melomaniac living in Lyon (France). I was a technology journalist and journalism teacher for sixteen years, but i now work in instructional design.
In my spare time, i take photos of old storefronts to preserve a rapidly fading typographical tradition. One of these days, i’ll finally finish the typefaces i’ve been working on forever. And my novel. And the painting of the bathroom. (My wife is a saint.)
What’s the story behind your blog?
I was born a few years before the web was invented and grew up at this fascinating time when everybody wanted to do something with it, but nobody knew quite what yet. We were still supposed to learn Logo and Pascal in technology class, but most of the teachers understood the importance of the web and taught us the basics of HTML and CSS. I built my first website in 2000… as a school assignment!
By 2007, i was one of those insufferable tech bloggers who made enough money to feel entitled, but not enough to feel safe. (I moonlighted as a graphic designer.) When more established outlets came knocking at my door, i shut down my blog and became one of those insufferable tech journalists who make enough money to feel entitled, but not enough to feel safe. (I moonlighted as a journalism teacher.)
I kept a personal blog under the “zinzolin” moniker. This shade of purple is my favourite colour, partly because it sounds a bit like my name. Over the years, it became more and more difficult to find the energy to write recreationally after having spent the day writing professionally. In 2025, feeling more than a little burnt out, i rebooted my blog and switched from French to English. Fortunately, the name is equally weird in both languages.
What does your creative process look like when it comes to blogging?
I don’t have a process so much as a way of managing the incessant chatter in my head. I write to give myself the permission to forget, and i publish to gift myself the ability to remember. You’ll never catch me without some way to capture those little “brain itches” — a notebook, the Bloom app, a digital recorder, the back of my hand… (I wrote part of this interview as a long series of text messages to myself!)
In the middle of the week, i start reviewing my notes to find a common theme or extract the strongest idea. When an incomplete thought keeps coming back, i don’t try to force it by staring at a blinking cursor. I take a long walk, and usually, i have to stop part way to write. Most of the actual blogging is done long before i sit down to properly draft my weekly note.
Do you have an ideal creative environment? Also do you believe the physical space influences your creativity?
I have this romantic notion that the more comfortable i am, the more i can edit, the worse my writing tends to get. If i could, i’d write everything longhand in a rickety train, stream-of-consciousness style, and publish the raw scans of my notebooks. You wouldn’t be able to read half of it, but i can assure you the illegible half would be Nobel-prize worthy.
But then, some things only happen after a few hours of diligent editing. If i give myself enough time, i can stop transcribing my notes and start conversing with them. There’s always something worth exploring in the gap between our past and present selves – even if the past was two days ago – but that delicate work requires a conducive environment.
Judging by my recent output, it looks like this environment comprises a good chair, a MacBook Air on one of those ugly lap desks, my custom international QWERTY layout, iA Writer for writing and Antidote for proofreading, cosy lighting, just the right amount of background noise, and most important of all, a pot of delicious coffee.
A question for the techie readers: can you run us through your tech stack?
I’ve tried pretty much every CMS and SSG under the sun, but i’ve always come back to WordPress, until Matt Mullenweg reminded us that a benevolent dictator still is a dictator. Z1NZ0L1N is now built on Ghost and hosted by Magic Pages.
I used to use Tinylytics and Buttondown, but i’m now using Ghost’s integrated analytics and newsletter features. My other websites are hosted on a VPS with Infomaniak, which is also where i get my domain names, e-mail, and assorted cloud services.
Given your experience, if you were to start a blog today, would you do anything differently?
That’s a question i had to ask myself when i rebooted Z1NZ0L1N last year. I switched to English in a bid to better separate my professional output from my recreational output. I jettisoned most of my audience, but i found a new community around the IndieWeb Carnival and quickly rebuilt a readership on my own merits. I get excited each time i get an e-mail from someone i don’t know from a country on the other side of the globe.
I wanted to find a way to publish regularly without turning Z1NZ0L1N into the umpteenth link blog. After a few experiments, i’ve settled on a weekly note that’s part “what i’m doing”, part “what the rest of the world is doing”. This is old-school blogging meets recommendation algorithms — and i love it.
Some things haven’t changed, though, and will never change. I use an open-source CMS that i could host myself, not a proprietary platform that i can’t control. I designed my theme myself. I don’t play the SEO/GEO game.
Financial question since the Web is obsessed with money: how much does it cost to run your blog? Is it just a cost, or does it generate some revenue? And what’s your position on people monetising personal blogs?
I pay a little less than €10/month for Magic Pages’ starter plan with the custom themes add-on. Considering that it saves me €15/month in third-party services, i’d say it’s a fair price. I pay €12/year for the z1nz0l1n.com domain, but i also registered a few variations, including zinzolin.fr, which was first registered in 1999! Blogging is my least expensive hobby — by far.
As someone who’s worked a lot on the economics of independent publishing, i’m happily subscribed to a few news outlets and magazines. I like the idea of $1/month memberships for blogs, but in practice, i find it hard to track multiple micro-subscriptions on top of my existing (and frankly far too numerous) digital subscriptions.
I wonder if we should create blogging collectives, almost like unions and coops, to collect and redistribute a single subscription in between members. In the meantime, i’ll continue not talking about my Ko-Fi page.
Time for some recommendations: any blog you think is worth checking out? And also, who do you think I should be interviewing next?
The Forest and Ye Olde Blogroll are fantastic discovery tools. A lot of my favourite bloggers have already been featured in People and blogs: VH Belvadi, BSAG, Frank Chimero, Keenan, Piper Haywood, Nick Heer, Tom McWright, Riccardo Mori, Jim Nielsen, Kev Quirk, Arun Venkatesan, Zinzy… I’d love to see how Rob Weychert, Chris Glass, Josh Ginter or Melanie Richards would answer. Their approach to blogging couldn’t be more different, but they each informed mine in their own way.
Final question: is there anything you want to share with us?
Since 2008, i’ve taken thousands of photos of old storefronts. It began as a way to inform my typographical practice, but it rapidly became an excuse to go out and pay attention – really pay attention – to the world around me. You wouldn’t believe the things i’ve discovered in side streets, the number of conversations i’ve struck after taking a picture of a once-beloved shop, and how my way of looking at the evolution of cities has entirely changed.
If you’re up for a little challenge, find your own collection. It might be cool doors, weird postboxes, triangular things, every bookshop in Nova Scotia, sewer manholes, purple things, number signs… It’ll give you another perspective not only when travelling in foreign places, but also on your (not so) familiar surroundings. It doesn’t cost a penny, but it’ll pay off immensely.
Keep exploring
Now that you're done reading the interview, go check the blog and subscribe to the RSS feed.
If you're looking for more content, go read one of the previous 135 interviews.
People and Blogs is possible because kind people support it.