1. How are you?

Are you staying reasonably happy? Taking care of yourself? If not, I hope you’re able to find a bit of hope and momentum soon.

We’re doing alright over here—grateful, energized, and yes, feeling the weight of the climb. As we continue pushing Good Enough toward Mount Business’s summit of sustainability, the trail is steep and sometimes unclear. We’re learning a lot, stretching ourselves, and staying grounded in the belief that our work matters.

We believe in what we’re building. We believe in each other. And even when the trail gets rocky, we’re still climbing.

As a little experiment, I’ve turned on comments for this issue. If you’ve found any helpful self-care strategies lately, we’d love to hear them. Let’s swap some encouragement. Thank you!

—Barry

2. Studio Update

We’re still on the lookout for the teams and small businesses that Jelly can really serve. Recently, we’ve been sharpening our approach to search ads (with some expert help!) and are exploring the idea of temporary marketing support (the cool kids call them “fractional CMOs”).

Also in startupland: spammers 👿 tried to party crash Jelly. James has been working hard to preserve Jelly’s good name and keep the bad actors at bay. It’s a rite of passage for growing SaaS apps, especially those in the email space. We’re navigating it with vigilance and some good-natured sighing.

Some other bright spots:

• Cade has been talking with everyone about getting the word out on Jelly

• Patrick is polishing the email editor (yes, it’s even smoother now)

• Lettini’s refining our outreach emails–we’re always interested in talking with customers about how Jelly is working for them

• Oh—and Pika now supports 🎵 Apple Music embedding 🎵

One last thing: we’ve resumed our Meet the Team blog series. Meet Barry!

3. Sharing is Caring

You get a link! You get a link!

• It’s fascinating to read about Craig Mod’s launch of the quirky, private social network, The Good Place

• Lettini does not recommend DMV websites, so I guess you don’t get a link to the New York DMV

• Maybe AI-based customer support is going down the wrong path? Who’s to say?!

• Get thee back to a website (try Pika!)

• To wit, Hypertext TV

• To wit, po.ta.to

4. In Conclusion

I hope some of the words or links herein contributed to the needle moving a little more to the positive side of your mood-gauge.

Don’t forget to cheer for the Timberwolves to beat the Lakers in the NBA playoffs. Nobody (except for all of the media companies) really wants the Lakers to win, do they? Timberwolves are seeded lower. Everyone likes an underdog, yes? Do the right thing!

—Barry

1. Reflection

This week I find myself looking back at the road. I have a(nother) child graduating high school in just over a month. The path to here has had many twists, turns, and bumps. Looking closer, though, a lot of the twists were more like lovely twirls where you find that you’re smiling when you stop spinning. A lot of the bumps were the kind that made you feel weightless and gave you a sort of exhilaration. Things are different when looking back.

I’ve also been reflecting on Good Enough’s path. The map we laid out at the beginning of the company was the sort of thing that you might draw in pencil on the back of a napkin. Nothing prescribed and nothing set in stone, but we had ideas, guesses, hopes, and dreams. Since then we have walked down the expected road at times, and we’ve also taken many forks along the way.

I think I’ve sufficiently tortured the metaphor.

As is usually the case, when I sit in a reflective mode I get thankful. Thankful for the opportunity to work the way I’m working. Thankful to have built so many interesting projects with a team of friends. Thankful to have been part of a beautiful human’s journey from childhood to adulthood.

And now I’m excited to see what comes next!

—Barry

2. Studio Update

The past week has been one of a lot of writing, along with a lot of doing of things. Check it:

• Jelly now has quoted replies!

• Guided walkthroughs were added to Jelly to help new users get the hang of things

• You can now sign up for, and log in to, Jelly directly with your Google account

• Pika added a reply by email feature

• Barry threw together a little utility to help make email headers more readable

• James shared how the London Ruby Users Group is using Jelly very effectively

• Barry wrote something that may seem obvious until you realize a lot of small businesses are doing it wrong: You Need Customers to Succeed in Small Business

Oh, yes, and we’ve got another Meet the Team blog post for you. Hello, James!

3. Sharing is Caring

Welcome to linkland, home of the links:

• Two of Lettini’s favorite things have united for one live podcast

• Maybe having stunted man-children at the levers of capitalism/the world isn’t the best idea?

• Piracy knows no bounds

• Barry almost put down a $50, no-strings preorder for the Slate truck, but the second bullet point above made him hesitate

4. In Conclusion

Take a seat right there
Consider not to forget
What you remember

—Barry

1. ‘Tis the season

This time of year graduations are happening all around us. One graduation speech that has never left me after all these years is George Saunders’s convocation speech at Syracuse in 2013.

What I regret most in my life are failures of kindness.

As I mentioned in the prior newsletter, my daughter is graduating from high school. In fact, her graduation ceremony is this evening. It is wonderful to celebrate all that she’s accomplished. It is exciting to contemplate all that she will do in the future. Saunders provides great advice, not about ambition, but about leaning in to the youness of you.

Do those things that incline you toward the big questions, and avoid the things that would reduce you and make you trivial.

And most of all, if we take Saunders’s advice and “err in the direction of kindness,” I think we’ll find that life goes so much better for ourselves and those around us.

—Barry

2. Studio Update

A lot has happened here at Good Enough since our last letter. Particularly, time-sensitively, we are running a coupon promotion for Pika right now to celebrate our launch of background images. If you’ve been holding off on starting a blog, PIKACITIES gives you 15% off your first year of Pika Pro. Or maybe you have a friend who really needs to get blogging? In any case, act now because the coupon expires on June 13th.

Wait, there’s more!

• Jelly has added teammate assignment

• And pre-saved replies to speed up replying to frequently asked questions

• And teammate notifications

• Pika made its headings linkable

• The team also made a bunch of lovely performance improvements to Jelly

Oh, and something else is cooking in Pikaland:

3. Sharing is Caring

You’ve got links, we’ve got links:

• While not a huge fan of either artist, Patrick felt the roof was adequately blown off with this performance

• Another interesting place for us humans to curate the web: url.town

• It appears that none of us actually want to eat this abomination

• Bandcamp added playlists, with the fun wrinkle being that you have to own a track to add it to your playlist

• Cade watched the entire 4th Edition

• Big Gulps, huh?

4. In Conclusion

To all ends and all beginnings. May you find yourself thankful for what’s finishing and excited for what’s starting.

Congratulations to all 2025 graduates!

—Barry