Automating a strategically sub-optimal process or workflow doesn’t make it markedly better. In some cases it’s even worse (eg a low converting marketing funnel can churn through your target list even faster if an agent is doing most of the work). And something that’s been automated – recently ‘improved’ – is even less likely to want to be revisited post-optimization. Human (and organizational) nature that you’re entrenching the process further vs re-examining it.