This week on the People and Blogs series we have an interview with Frank Meeuwsen, whose blog can be found at blog.frankmeeuwsen.com.
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Let's start from the basics: can you introduce yourself?
Hi, I'm Frank. A somewhat older, beardy, less grumpy digital Gen-X'er from Utrecht, the Netherlands. Since October 2025 I've been self-employed. I work as a trainer/coach/writer on using AI in a creative and responsible way and I help knowledge workers with their digital awareness, digital skills and personal knowledge management.
My whole career has been online. Since I stumbled on this internet-thing in 1993, graduated in 1996 and joined one of the first free Internet Service Providers in the Netherlands. We would now call it a startup. Back then we were cowboys doing crazy stuff.
In 1997 I started at an internet agency with two of my close friends. I left in 2009 to become self-employed, had some incredible adventures as a freelancer at the Utrecht University of Applied Sciences, telecom companies, publishing houses. An IoT startup brought me back into agency life, went bust in 2019, and I ended up back at my old agency for 6 years. In October 2025 I went solo again.
I live in Utrecht with my lovely wife and two kids. We are obedient to the true master of our family, Bowie the cat. We spend time reading, watching movies, visiting concerts, going on walks, playing D&D as a family and mostly just chilling through our lives.
I recently became a member of the Metal Business Club. A business club for anyone who also likes their music loud. Which gives you an idea of my musical taste.
What's the story behind your blog?
In 2000 I stumbled upon a Dutch site from a guy who was just describing his day-to-day life. Sharing links, publishing short posts. I worked at an internet agency where we made our own CMS but I had never seen this thing called a blog. I clicked through on an orange button with the word Blogger on it, signed up, made my first post of a site I just visited... and that was that. I was hooked. Even though we made CMS systems for our clients, it hadn't occurred to me I could do this myself. I didn't need an editorial team, a studio, a radio tower. I could just... blog. I named my first blog Punkey, which was my nickname on IRC in the years before. And that's how it all started.
I fully engaged in the Dutch blogosphere. Since it was so small, we all got to know each other pretty fast, also because of the meetups we organized at least once every six months or so. I got active in a Dutch online magazine called about:blank, where we wrote about the Dutch blogscene. We also hosted weblogawards called the Dutch Bloggies.
In 2010 I wrote a book "Bloghelden" (Blog Heroes) about the history of the Dutch blogosphere. You can still read it for free online if your Dutch is OK.
My first blog Punkey.com lasted only five years, from July 2000 to July 2005. But after that I had plenty of other blogs:
Frank-ly (2002 - 2009) was the first agency blog in the Netherlands. I started it, left the agency in 2009, the blog continued without me. It's no longer live. What does live on is my infamous post from 2006 where I write off Twitter as a fad. One of my better mistakes.
Whatsthenextaction (2004-2008) was my English-language blog on Getting Things Done. A forerunner in what later became the productivity blogging industry. At some point it got picked up by CNN and Time Magazine. Web Archive Link.
Lifehacking (2007-2015) is the one that still stings a little. With a growing group of authors we put this term on the Dutch map. I tried to turn it into a sustainable online and offline publication. That didn't work out the way I wanted. In 2015 the site and all the posts passed to new ownership.
Digging the Digital (2014-2023) is the longest running blog I had. I changed the plumbing a few times (Ghost, Jekyll, WordPress) and it's the blog where I wrote a lot about the indieweb and owning your own platform.
Digging the Digital (2023 - present) Same name but a different URL. No more difficult titles (for now), just my name in the URL. Simple. WordPress became too heavy and too much for me. I wanted to get back to the basics of blogging, writing. Simple pieces of typing and not too difficult with themes, plugins and formatting. So I run everything on the great Micro.blog service.
What does your creative process look like when it comes to blogging?
It is not a really strict set of rules I follow. Actually, it never was. I always have a swipe-file with ideas in Obsidian, I've collected through the years. But to be honest, that's a big pile of files I hardly look at. Since 2025 I use Sublime as an Idea Discovery Engine. Sublime is the lovechild of Pinterest and Obsidian. You can save links, texts, video, images, audio, podcast-snippets. Put them on a canvas, connect them, find related ideas from other Sublime users and mold your own thoughts. I love to use Sublime to find new ideas, connect them and use it as a jump-off point for my own writing.
Besides that, blogposts also appear when I just have a thought. Or something I see and want to respond to. So nothing fancy. Just writing.
Sometimes I have Claude Cowork interview me on a subject or idea and use Hex (open source speech to text tool) to talk it oud loud. The unfiltered mess that comes out goes into Obsidian, where I puzzle the pieces into an actual post. It's surprisingly effective for me.
I don't have AI write the post for me. I tried this in the past, it never worked out really well. The voice is off, the thinking isn't mine. AI helps me shape my thoughts, but I stay in the driver's seat to publish the finished post.
And then there's the post-publish ritual: Somewhere between 10 seconds and 10 hours later, I spot the typos. Every blogger does this. Don't let AI ruin that experience of post-publish-typo-spotting!
Do you have an ideal creative environment? Also do you believe the physical space influences your creativity?
I need it to be quiet. That's it. I need to focus on what I write and how the story evolves on screen. It doesn't matter if I'm in my studio, in the living room or somewhere in a coworking space. A physical space doen't influence my creativity. I've been blogging for so long, I don't need a specific creative environment to get me started. Just the energy, time and half of an idea.
A question for the techie readers: can you run us through your tech stack?*
Right now, everything runs on Micro.blog. It's a Hugo based blog with some specifics for the Micro.blog service but that's it. Locally I use Obsidian to write, with the Micro.publish-plugin from Otávio. I also use Drafts for shorter posts sometimes, in which I use an action to publish directly on my site.
For images and screenshots, I use the Bulk MB Image Uploader MacOS Shortcut from Jarrod Blundy's Heydingus Shortcuts Library and tweaked it a bit. It's not a perfect setup but it works. I might vibecode a better setup in the near future with these building blocks. Maybe create my own editor with shortcuts and workflows that are tailored to my way of working.
Given your experience, if you were to start a blog today, would you do anything differently?
I would definitely stay focused on one domain and one name. I've had so many different domain names for different types of blogs, because I thought I needed all these different platforms and focus. Sometimes it is useful, especially when I use blog software for commercial purposes. But my personal site, from the early 2000-days to now, I would try to keep it more focussed on the same domain. While changing weblog software on the background. You could say I'm Jack-Batying Light ;-) (all the love to Jack, he is pushing the possibilities of blogging software!)
Financial question since the Web is obsessed with money: how much does it cost to run your blog? Is it just a cost, or does it generate some revenue? And what's your position on people monetising personal blogs?
I only pay for my domains and hosting. I try to keep old domains as long as possible. The yearly costs of domains in total are €55. Micro.blog is $50 a year (€42). So give or take €100 a year. I don't create direct revenue from the blog. But because I've been around so long it gave me an extensive network of interesting people who want to work with me on digital fitness, AI and new technology. So there are indirect revenues, which I think is the best way in the long run. If people want to monetize their personal blog, go ahead! I don't mind you sell your zine, stickers, workshop and other stuff through your blog. Just don't put ads on them. Or do it the Dense Discovery way, with artisanal, value-aligned sponsors who fit in the format.
Time for some recommendations: any blog you think is worth checking out? And also, who do you think I should be interviewing next?
I am so happy to see a renaissance of the personal internet. New search engines, cross-overs to digital gardens and personal knowledge management. That said, let me first drop some bloggers who have been around as long as the web.
- Dave Winer's Scripting.com, the OG. The Blogfather. Without him, blogging, RSS and podcasting would not be as open as it is today.
- Ton Zijlstra's Interdependent Thoughts, my dear friend who did keep his domain and blogging setup going for all those years.
- Peter Rukavina's blog, whose posts I love to read because of his stories on Prince Edwards Island, printing, art, his family and just... life!
Some others worth recommending
- Tracy Durnell's Mind Garden, I love her style of writing, her thinking and her weeknotes.
- Felienne Hermans, her published newsletter with critical notes on AI and education. Scroll down in an edition for the English version
- Austin Kleon, his books, blog and newsletter are interconnected. I love how Kleon works and publishes.
- Mike Sass, his Shellshark Scrolls are a weekly roundup at the intersection of the indieweb and the fediverse.
Final question: is there anything you want to share with us?
I have been quiet on my blog lately, something that happens to most of us. For me, it is because of work and a sideproject I'm working on. This is called CreativeNotes, in which I interview creative professionals in the Netherlands about how they use paper notes in their creative process. I'm exploring that pivotal moment when creatives consciously choose an analog tool over a screen. I want to document how paper notes not only help bring focus and flow, but often serve as the essential building blocks of the final creative product.
By collecting stories and notebook images from a wide range of creators, I'm looking for patterns in how ideas develop on paper. What I find may be useful for anyone who thinks for a living.
You can learn more about the project (in Dutch) here: https://notes.frankmeeuwsen.com/over-creativenotes
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