D. Griffin Jones, writing about yesterday’s news:

Apple decided to start caring about the Mac Pro again at the worst possible time. The Intel Mac Pro, while excellent, arrived just six months before the announcement that the Mac would transition to Apple silicon. After which, the Mac Pro didn’t offer any better performance than the Mac Studio. Just the card slots — which you couldn’t put a GPU in.

Due to Apple silicon’s all-in-one architecture, the Ultra-tier chip pushes the limits of what Apple can fabricate at a reasonable price. The bigger the chip is on the die, the lower the yield of good chips will be made, raising the cost further.

Apple reportedly experimented with making a higher-tier chip than the Ultra — often referred to as the “Extreme” chip, though the name is just speculation. It was canceled for being too expensive.

I’ve thought a lot about the bad timing Jones mentions. Had Apple stuck to the original timeline, and killed off the 2013 Mac Pro in favor of an iMac “specifically targeted at large segments of the pro market,” back in 2017, Apple could have avoided putting out the best Intel Mac ever, less than a year before the transition to Apple silicon.

Did Apple know in 2017 that 2020 was the year the M1 would make it out of the lab? Probably not, but it doesn’t make the timing any less painful.

Jones goes on to explore how an “Extreme” chip could be built, and offers some advice for the Mac Studio team:

Apple should design a custom enclosure for PCI card slots that can plug into the Mac Studio. It would have a custom connector so that it could work (nearly) as fast as internal slots in a Mac Pro.

Maybe this custom connector is on the bottom of the Mac Studio, so installation is as simple as plugging it into a Mac Studio-sized port in the top of the box.

I do not see any future in which Apple goes down this road.

Apple sees the Mac Studio and its industry-standard Thunderbolt ports as the way forward for adding hardware. Doing anything custom at this point just adds uncertainty to a market that has been repeatedly damaged by Apple’s flip-flopping.

The company yanked the pro market around for over a decade. The Mac Pro was old, then it was new! It did not support internal expansion, then it did! With every change of its mind, Apple lost more and more trust of would-be Mac Pro buyers.

Jeff Geerling’s newest video features using an old FireWire camera via a Raspberry Pi hat… a thing I never thought about being possible:

What a time to be alive.

I’m gonna have to dust off my Vision Pro for this.

Our buddy is back! Juli Clover:

Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon.

The short videos promote the MacBook Neo through a series of Mac tips, all of which include Little Finder Guy in cute poses. A video about journaling features the character with a book and a pen, while another about the Passwords app has Little Finder Guy with a magnifying glass.

I love that Apple is having fun with this, and think it’s some of their best marketing in ages, even if some folks are cranky about it. Anything that makes the Mac more fun and relevant to young users is a win in my book.

Zac Hall, writing at 9to5Mac about the on-going challenges of buying a Mac Studio:

If you order an M3 Ultra Mac Studio with the only remaining RAM upgrade today,¹ Apple says it will arrive in four to five months.

That means the 256GB RAM option ordered in April arrives in August or September if the shipping estimate tracks.

It’s not just the Mac Studio; it’s easy to build a Mac mini that won’t ship until August. That is bad news if you need a new Mac desktop on short notice. These long delays are not impacting all Macs, though, as the iMac and notebooks seem to all have much better shipping dates.

I assume we will see an update to the Mac mini and Mac Studio sooner rather than later, but I also would bet that Apple is steering its resources into making sure that models like the MacBook Air and Pro are easier to come by in the current climate of component shortages.