As we announced and TechCrunch covered, my.wordpress.net has soft-launched.

What this means is you need to fundamentally shift how you think about WordPress.

From the beginning, WordPress has always been open source, giving you freedom, liberty, autonomy, and digital sovereignty. Open source is the most powerful idea of our generation.

For the past few decades, WordPress was software you got from a cloud provider or web host, such as WordPress.com, Bluehost, Hostinger, or Pressable (the currently recommended WordPress hosts). You could self-host it on a Raspberry Pi or home server, but few people did.

The experience of downloading WordPress, as my Mom did, is that it unzips a bunch of PHP and various code files onto your desktop. Very confusing!

But now, thanks to incredible advances in WebAssembly (WASM), we can spin up a web server, a database (SQLite or MariaDB), and a full WordPress installation inside your browser in about 30 seconds. Instantly. No server needed. I introduced Playground at State of the Word in 2022.

You can even use it to cross-publish apps to the web, desktop, and iOS, like Blocknotes did in 2023. You can get the latest Blocknotes at Blocknotes.org. One codebase, multiple platforms.

These WordPress Playground containers are fully composable and atomic. You can track and roll back any change. Undo for everything. Stop thinking of WordPress as just on a web host and worrying about maintenance and management, and more as a self-contained unit of open source goodness, a fun little package where you own and control the code and data and can run it however you like.

How perfect is that for AI to work with? Playground makes WordPress local, fast, and trivial to spin up multiple instances, test code changes, and save them.

Next up, we’re going to add peer-to-peer sync, version control integration, and cloud publishing so other people can access it.

I believe this will take us from millions of WordPresses in the world to billions. Hosting isn’t going away; in fact, I think demand for cloud syncing will increase drastically as we radically open up what people can build on top of WordPress.

In an AI age where it’s trivial to spin up software from scratch, consumers will have to give much more thought to brands they trust to be in it for the long term. We’ve been relentlessly iterating on WordPress since 2003. I plan to work on it the rest of my life, and there’s a broad community of hundreds of thousands, if not millions, of people who make their living on top of WordPress.

On WordPress.com we offer 100-year plans and 100-year domains, and I believe we’re one of the few companies where that’s credible. It’s led by Zander Rose, who ran the Long Now Foundation (one of my favorite non-profits) from 1997 to 2023, a quarter century.

In core WordPress, we are obsessed with backwards compatibility. You can run plugins and themes written 20 years ago on today’s WordPress. I’ve stumbled on decade-old installs, and the built-in auto-upgrade took everything to the newest version.

At Automattic, for better and worse, unlike Google, we almost never shut things down. We obsess about maintaining or redirecting permalinks. We make it easy not just to get your data in, but take it out too. We build businesses that lower churn not by locking you in (Wix famously has no export) but by making it easy for you to leave. If you love somebody, set them free.

In the next few years, there will be a Cambrian explosion of software and services. You’re going to have a lot of choices about where to put your most precious data and software. You should demand open source and bet on those who are clearly in it for the long-term.

Today, everyone gets a phone number and email when they grow up. That will expand in the future, everyone will have a domain and a WordPress. A part of the internet that you own.

Technology is best when it brings people together. Technology is best when it puts you in control, gives you ownership, digital autonomy, freedom, and liberty. That’s open source. It’s so exciting to see how AI is supercharging open source.

Join the WordPress community. It’s fun! We have cookies that don’t track you.

I would like to offer some free business advice to people who are considering selling something they’ve created.

First, if the buyer insists you don’t talk to any other bidders, you are being screwed. They only do this because they don’t want you to find the market-clearing price.

Do you think when Microsoft called LinkedIn and said, “We want to buy you for $26B,” they just replied, “Sure! That sounds good.”

If you’re very lucky, you get to work with a bank like Qatalyst, which says, “That’s a lovely offer, let’s see who else would be interested.”

Ask yourself why someone wants to buy you? Who else might have the same motivations? That begins a process in which a wide array of parties review the deal.

If you don’t have the connections or a bank to help you, just email the CEOs of other companies that might be interested. Say: “XYZ wants to buy me for $Y dollars. Is that something you’d also be interested in?”

Now you’re creating a market.

Remember that you’re doing this for the first time, and on the other side of the table, they’ve done dozens of deals.

It really pains me to see WordPress-adjacent companies get taken advantage of by sophisticated financial and corpdev players who strong-arm them into not shopping their deal.

A confident buyer doesn’t care if you talk to others because they know they can offer you the best deal, which usually combines money with what happens to the business after it’s sold. This is the magic of Berkshire Hathaway.

Warren Buffett doesn’t care if you talk to other bidders; in fact, he wants you to, so you see why he’s the better outcome for your business if you want to sell it.

It’s tempting to want to celebrate every time a creator sells something. Say it’s good for the community. But if they didn’t sell it through a fair process, it’s more likely they were taken advantage of, and that saddens me.

For public companies, failing to follow the process I describe above can constitute a breach of your fiduciary duty to shareholders and expose you to legal action. But there aren’t any such rules for private entities, which is why they get rolled over so often.

I’m in New Orleans for the first time in 7 years for a beautiful wedding. My Mom’s side of the family emigrated here in the 1860s, and there’s a deep comfort in the art, traditions, and weirdness of Creole culture. Good music and food are ubiquitous.

I met up with WordPresser Blake Bertuccelli-Booth to catch a set by Jason Marsalis at Snug Harbor, featuring some great originals and surprising arrangements of Maroon 5’s “This Love” and the music from the Bejeweled Butterflies game. Great artists find inspiration everywhere.

Afterward, we went to see my friend Troy, aka Trombone Shorty, at his studio. (Troy and I met when we both received the Heinz Award in 2016.) He was with Silkk the Shocker and Reggie Nicholas Jr., working on beats and songs. Though I was there for just a short while, it was inspiring to see the act of musical creation.

A few days ago, Ed Sheeran went on the new Benny Blanco / Lil Dicky / Kristin Podcast Friends Keep Secrets. I haven’t watched the entire episode, but the twenty minutes from about 1:09 to the end where Ed and Benny come up with a new song I’ve seen 4 times now, it’s magical. Check it out, it’s one of the coolest things you’ll see this week.

I’ve seen Ed Sheeran loop his songs live, but this act of creation is very special, and I love the dynamic between him and Benny. It reminds me of that magical moment in Peter Jackson’s Get Back documentary where you see Paul McCartney and the band come up with the idea for the classic song Get Back.

I had coffee this weekend with my good friend Michael Galpert, father to my godchildren. Too much coffee. We talked too much Claw. OpenClaw that is.

Michael has been running around the country organizing ClawCons. New York, Austin, Tokyo next. Not industry conferences. In the halcyon days of Web 2.0, we called them meetups and un-conferences. Sponsors are falling over themselves to get them attached to this new new thing, that borders on madness and hope.

Just people showing up in rooms because they want to talk about what OpenClaw makes possible. Developers, yes. But also small business owners, retirees, students, people who have never attended a tech event in their lives. The energy in those rooms, Michael says, is unlike anything he has seen in years.

I have known Michael long enough to know when he is genuinely excited about something versus just being hyperactive for a second. He is so ‘clawed’ into OpenClaw.

Makes you wonder: what is really going on here? Hope and madness. Whatever the reasons, I am fascinated with the very idea of OpenClaw, how it might be foretelling a future we are not seeing yet.

OpenClaw is a free, open-source AI agent built by Austrian developer Peter Steinberger. It started as a weekend project in November 2025, originally called Clawdbot, went through a rename to Moltbot after a trademark complaint from Anthropic, and landed as OpenClaw at the end of January 2026.

You connect it to whatever AI model you prefer. It runs on your own machine. You talk to it through the messaging apps you already use, including Slack, WhatsApp, Telegram, iMessage, and Discord. And then it does things. Typical chatbots answer questions. It acts. It clears your inbox, makes reservations, tracks your calendar, executes tasks on your behalf while you are doing something else.

By March 2026, it had crossed 247,000 stars on GitHub. Steinberger has since been hired by OpenAI to work on personal agents, and the project has moved to a foundation. The lobster, as they say, has molted. Ironic, the movement’s Jesus has ceded control to his apostles.

Across the planet, everyone is tinkering.

China tech is going bonkers over OpenClaw. On a Friday afternoon in Shenzhen, nearly a thousand people lined up outside Tencent headquarters to get OpenClaw installed on their laptops. Engineers from Tencent’s cloud unit were helping students, retirees, and office workers set it up. The Chinese have their own phrase for it now: raise a lobster, a reference to OpenClaw’s red lobster logo.

Every major Chinese cloud provider has released its own version. Tencent has WorkBuddy. MiniMax has MaxClaw. Moonshot has Kimi Claw. Local governments in Shenzhen and Wuxi announced grants for startups building on the platform. MiniMax, whose model runs inside many OpenClaw setups, has seen its stock rise over 600 percent since its IPO two months ago.

And then Beijing sent a diktat to state banks, government agencies, and the families of military personnel: Clip the Claw.

A thousand people lining up on Friday. A memo from the CCP. Same technology. Same week.

It’s not nothing.

The Mac Mini has become the unofficial hardware of the OpenClaw moment. People are buying the Apple desktop with a single purpose: a dedicated machine to run their agent, separate from their main computer, connected to a free or cheap open-source model. The SF Standard called the Mac Mini bro the new matcha latte guy. Oy vey!

The publication shares the story of Aaron Ng, a 35-year-old AI engineer in the Sunset. He did not want to give OpenClaw access to his own computer. So he bought a Mac Mini just for the agent. It handles his email, tracks updates about his newborn, controls his smart lights. He texts it baby logs because, in his words, the existing apps were terrible. Others are using it to post their bets on Polymarket to Twitter and game the results.

Mac Mini bro! Apple has backed into a cultural moment, without even trying. Jokes aside, this physical object represents a philosophy. The intelligence lives on your machine. You own it. You aim it. No subscription. No permission required.

I checked in with Hiten Shah, one of my close friends who is building hard with OpenClaw. He summed it up in a single line: (AI) Power to the people.

This is why retirees are lining up in Shenzhen. This is why people with no GitHub account are showing up at ClawCons. For the first time, they can feel AI’s intelligence, even if it is not very good. Yet. Not a demo. Not a keynote promise. Not big boys burning billion dollars a month. A thing that actually does things on their behalf. The gap between what you want done and what gets done has always required either your own time or someone else’s labor. OpenClaw makes that gap feel smaller. That feeling, even in its rough and half-broken form, is new.

It has been almost a month since I published How AI Goes To Work. “What OpenClaw shows is how AI will work in the background,” is what I wrote. “And that is what the ‘AI’ future looks like for normal people. Not a separate AI app. Intelligence woven into tools you already use. Doing work you used to do yourself. Or used to hire someone to do, done by software.”

I have seen this kind of excitement before. Many times. That is what keeps me around in Silicon Valley. The excitement of new technology is my addiction. I saw this with the big poppa, the internet itself. Web 2.0. Social. Cloud. In terms of product, the closest parallel to OpenClaw for me is my first time with WordPress.

WordPress did not invent PHP or MySQL or web publishing. It was a continuation of someone else’s idea. However, it assembled those pieces into something a non-technical person like me could actually use. The gap between having something to say and being able to publish it closed overnight. No developer. No hosting deal. No media company gatekeeping who got a voice. Yes, there were other platforms and other options, but it dovetailed with the rise of open source, the optimism of publishing on the internet, and the joy of sharing and being social.

The best part that most people forget about WordPress is that it was never really about us. It was about the rest of the world that could not afford American software economics. At Forbes.com, we spent millions on bad software, trying to publish professionally. Now you could do it for free. A teacher in Jakarta. A student in Manila. A journalist in Nairobi. Suddenly they had the same publishing infrastructure as the New York Times. That is what the excitement was really about. Not the product. It was the collapse of the permission structure.

OpenClaw has that same siren call. Two hundred dollars a month, or even twenty a month, to Anthropic or OpenAI is not a rounding error for most of the world. The world doesn’t pay $10 for lattes. This is the real barrier. But Chinese-made Qwen runs locally. Chinese-made DeepSeek runs locally. OpenClaw does not care which model you plug in. So someone in Manila or Cairo or Bogota can run the same agentic setup as a San Francisco startup, on a model that costs them nothing. If you want something from Claude or ChatGPT, and you can afford to pay for it, then plug that in too.

WordPress democratized voice. OpenClaw is pointing at something further: action. The gap between what you intend and what actually gets done has always required resources. A team. A budget. An organization. OpenClaw is the first very rough sketch of closing that gap for everyone.

WordPress operated in a forgiving domain. A bad plugin broke your homepage. Mine broke all the time. And there were no plugins. OpenClaw operates in the domain of real-world action. A bad agent deletes your inbox, spams your contacts, creates a dating profile without your knowledge. The blast radius is different. One of OpenClaw’s own maintainers warned publicly that if you cannot understand how to run a command line, this is far too dangerous for you to use safely. That is not a ringing endorsement. But it is also not the point.

OpenClaw is not ready for prime time. The security issues are real and the warts are visible. It is a symbol of what is coming, not the thing itself.

AI can be personal. Not a service you subscribe to. Not a platform you visit. A thing that runs on your machine, serves your intentions, uses the model you choose, and works through the apps you already live in.

In his keynote speech at GTC, Nvidia CEO and founder Jensen Huang described OpenClaw as:

What is Open Claw? It’s an agentic system. It calls and connects to large language models.It has resources that it manages. It could access tools, it could access file systems, it could access large language models. It’s able to do scheduling. it’s able to– do cron jobs, is able to decompose a problem that you gave it into step by step by step. It could spawn off and call upon other subagents. It has IO. You could talk to it in any modality you want. It’s an operating system. I’ve just used the same syntax that I would describe an operating system. Open Claw has open sourced essentially the operating system of agentic computers.

In 2023, Bill Gates wrote that “in the near future, anyone who’s online will be able to have a personal assistant powered by artificial intelligence” and that agents would “utterly change how we live.” OpenClaw, running on a free Chinese model through WhatsApp on a $599 Mac Mini in the Sunset, is the first time regular people can actually feel that becoming real.

That’s what I am Clawing about.

March 16, 2025. San Francisco

Long-time WordPresser Miriam Schwab just rebuilt her WordPress site with Claude Code and it looks amazing. Go check it out, this is what is possible now with proper prompting. I’d love to see a WordCamp keynote from Miriam on her process in this. (And she’s doing this while missiles are flying overhead. Wow.)

Update: She blogged a bit about the process.

If you host your WordPress on WordPress.com your AI agent can now manage your entire site, including updating posts or pages, making drafts, pretty much all the things you normally do with WordPress. Hook this up to your OpenClaw, Hermes, ChatGPT, Claude, Grok, whatever and have fun!

First, I want to say how great the jazz scene is in New York. I caught a little Latin at my go-to Guantanamera last night, but the band seemed to be phoning it in a bit, so I walked over to Dizzy’s and heard an amazing big band performance by the Diva all-women Jass Orchestra, they had Clint Holmes leading vocals and I got Frank Sinatra / Count Basie vibes, so great to see such a tight big band.

In WordPress, last week it was fun to see the company some call parasitic WP Engine acquire WPackagist. So a popular way to use WordPress with Composer, previously maintained by an awesome co-op agency in London, was now in the clutches of a company using its capital advantage to try to openwash its alleged bad behavior, probably in a process that wasn’t ideal for the sellers.

Four days later, an awesome independent organization roots.io released WP Composer (renamed to WP Packages, in OpenClaw fashion) with 17x faster cold resolves than WPackagist. Check out their comparison page.

It’s beautiful to see how resilient and nimble the antibodies in the WordPress community are. Major hat tip to Ben Word.

In another type of antibody, Sid Sijbrandi, whom I previously talked about going into founder mode on his cancer, gave an incredible presentation at the Open AI Forum about how he ran a bunch of N-of-1 experiments and therapies to cure his terminal osteosarcoma. He’s also open-sourced 25TB of his data for cancer research. Incredible!

If you want to see the future of health care, give Sid’s presentation a watch.

I’m really excited to introduce a project I worked on with various AI agents the other night, which I think represents a new way we might build things in the future.

First, the problem: My WordPress site has 5,600+ posts going back decades, and I had some categories that were old and I didn’t really use anymore, and I wasn’t happy with the structure. Every time I made a new post, it irked me a little, and I had this long-standing itch to go back and clean up all my categories, but I knew it was going to be a slog.

Let me present Taxonomist, a new open-source tool you can run with one copy-and-paste command line that solves this problem. Here’s the idea:

1. You run this code in your terminal, and it spins up a Claude Code instance that asks you for your URL.
2. Then it takes that and figures out what type of site you have, which APIs are available, and starts downloading all your posts locally for analysis.
3. Sub-agents analyze every post against your current categories and thinks about suggesting new ones.
4. It previews all the changes.
5. Tries a variety of ways to authenticate against your site and make all the changes.
6. Logs everything locally, so anything is reversible later.

THIS IS VERY ALPHA. PROBABLY BUGGY. BE CAREFUL WITH IT. PATCHES WELCOME. MAYBE MAKE A BACKUP OF YOUR SITE BEFORE YOU CHANGE IT.

It kind of just worked. I ran it live against ma.tt and it cleaned up a ton of stuff pretty much exactly how I wanted. But there’s a lot of weird stuff happening here, so I don’t know quite what this is yet.

1. It’s very non-deterministic! There is some pre-written code, and probably could be more, but a lot of the code is generated on the fly by your agent. This creates interesting bugs where people testing with less powerful models had some odd behavior.
2. I kind of want a directory of these useful AI agents on WordPress.org, but also, there’s something a little strange about trusting a remote shell script to run on your machine.
3. I tested this with Claude, but there’s no reason Codex couldn’t use the repo in the exact same way, and I’d love to improve the quick start script to start by detecting all the agents you have, asking which you’d like to use, and also which directory you’d like to work in. I think we could kill the cd taxonomist-main && claude "start" part of it.
4. Because much of the code and commands are generated on the fly from prompts, it’s very resilient! I’ve seen people try it, and it ran into errors with libraries or whatever, but it just figured out how to work around them.
5. I’d love it if, at the end of every session, there was a moment for self-reflection where the agent would take the repository and suggest upstream issues and PRs based on anything that went wrong. Then this could recursively self-improve very quickly.
6. There are some obvious improvements to this, for example, doing this for tags. Sometimes it creates too many categories when you might only want 3-5 for your theme.
7. One fun thing is a bunch of the work of this just uses public WordPress APIs, so you can run it against any site! I like using distributed.blog as a demo. It’ll still do all the fun downloading and analysis and everything, you just won’t be able to make changes.
8. I now have a local cache of all my WordPress posts I can do other interesting things with, and that’s cool.
9. The logging and reverting probably still has some bugs in it.
10. You can riff with it along the way, so for example, it suggested I get rid of my Audrey category because it didn’t have enough posts, and I asked it to look at all the companies on Audrey.co website and categorize any posts that talk about them as Audrey, which created like 50 more.
11. I want to check the GitHub repo for any updates before it starts, and maybe periodically, because it’s iterating and improving really fast.
12. It’s not the default but the entire thing is way more pleasant if you run it with skip-permissions. So testing I usually run the one-liner, exit, resume with skip.
13. You can see some of my prompt history in the Github but I apologize it’s not comprehensive, I also used Gemini and Codex with this and got lots of value from them.

So, not sure what this is, but please check it out, play with it, submit improvements or ideas, and think about what’s next. Might host a Zoom or something to brainstorm.

The final thing I say is that this was a very different process of writing software for me. Instead of staying at the computer the entire time, I found myself going away for a bit, napping and dreaming about the code, coming back with new ideas and riffing on them. Maybe I’ll return to my Uberman polyphasic sleep days? Nap-driven development?

BTW I have lots of thoughts and feedback for Emdash but I thought this was more interesting, will try to get that out later tonight. One preview: TinyMCE is a regression; they should use Gutenberg! We designed it for other CMSes and would be fun to have some common ground to jam on.